How to Use the Instagram Guides Feature

Guides let you bring together posts, products, or places into a themed list — a feature most accounts don't use, which is exactly why it can help you stand out.

When Does It Work Best?

Guides are ideal for curated, reference-style content like "Top 5 coffee recipes" or "Beginner's gear guide". Users tend to save this kind of content, which boosts the account's save rate.

How to Create One

From the + icon on your profile page, select "Guide", then choose previously shared posts, products, or places and add a title and description.

SEO and Discovery Advantage

Guides keep profile visitors on the page longer, which indirectly strengthens the account's overall engagement signals.

You can also boost the visibility of posts you add to a Guide with EtkilesimBayim's engagement services.