Guide to Switching to an Instagram Business Account

An Instagram business account offers more analytics data and ad options than a personal one. The switch is simple, but a few details are worth knowing.

How to Switch

Just go to Settings, then "Account Type and Tools", and follow "Switch to Business Account". Linking a Facebook page is optional but recommended if you plan to run ads.

Features You Gain

Follower demographics, post-level reach/engagement stats, and the ability to add contact info (email, phone, address) to your bio are business-account exclusives.

Something to Watch For

Business accounts can be subject to certain music library restrictions, so it's worth checking before using music in Reels.

While growing your business account, you can take advantage of EtkilesimBayim's corporate SMM services.