How to Use Pinterest Idea Pins

Idea Pins are similar to Instagram stories in that they're made up of multiple pages (video, photo, text), but they retain Pinterest's persistent, searchable structure.

Ideal for Step-by-Step Content

For walking through a recipe, DIY project, or tutorial step by step, the Idea Pin format offers far more effective storytelling than a single static image.

Lasting Discoverability

Unlike stories, Idea Pins don't disappear after 24 hours — they can keep showing up in search results even months later.

Linking to Products via Tags

Adding a product tag within an Idea Pin lets viewers go straight from the content to the product page, shortening the path to conversion.

You can increase the visibility of your Idea Pin content with EtkilesimBayim.