How to Do Pinterest Pin SEO

Pinterest functions more like a visual search engine than a social network — which is why pin SEO resembles Google SEO far more than the hashtag strategies of other platforms.

Pin Title and Description

Naturally including the searched term in both the title and description increases the chance a pin appears in relevant searches — avoiding keyword stuffing matters.

Board Naming

Giving the boards pins are added to descriptive, keyword-rich names strengthens the searchability of both the pins and the board itself.

Vertical Image Format

Vertical images with a 2:3 aspect ratio take up more space in Pinterest's mobile feed and tend to get higher average engagement.

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