How to Do Community (Subreddit) Marketing on Reddit

Reddit communities are quite sensitive to overt advertising — so succeeding here comes down to offering genuine value before ever trying to sell anything.

Contribute First

Before posting any promotion in a subreddit, building recognition by making genuine comments and answering questions builds trust.

The 90/10 Rule

A recommended balance is having roughly 90% of your content be genuinely helpful, non-promotional contributions, with the remaining 10% reserved for sharing a product or service.

Every Subreddit Has Its Own Rules

Reading a community's rules before posting is essential, since most subreddits have strict policies against promotional content.

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