How Do Snapchat Spotlight and Discover Work?

Spotlight is Snapchat's TikTok-style, algorithmically personalized short video feed; it recommends content based on user behavior rather than who they follow.

Vertical, Full-Screen Format

As with other short-video platforms, vertical, full-screen-friendly videos tend to perform better on Spotlight.

The First Seconds Are Decisive

Since Snapchat users tend to swipe quickly, the first 1-2 seconds of a video need to be striking enough to make them stop.

Reward Programs

Snapchat has periodically offered cash reward programs for high-performing Spotlight creators, adding an extra source of motivation.

You can support the views on your Spotlight content with EtkilesimBayim.