What Should Your TikTok Hashtag Strategy Look Like?

Hashtag strategy on TikTok works a bit differently than on Instagram — focusing on relevance rather than quantity gets better results here.

Layered Hashtag Use

Combining very broad (#fyp), mid-range (niche category), and narrow/specific (content-specific) hashtags balances your chances of reaching both a wide and the right audience.

#fyp Alone Isn't Enough

Extremely generic tags used on millions of videos can cause your video to get lost in that crowd. Content-specific, less-used tags are sometimes more effective.

Study Similar Accounts

Looking at which hashtag combinations successful accounts in your niche use is a good starting point for shaping your own strategy.

Alongside your hashtag strategy, you can also take advantage of EtkilesimBayim's views support.