How to Set Up TikTok Shop

TikTok Shop is an integrated e-commerce feature that lets creators and brands sell products directly within the app through videos and live streams.

Who Can Set It Up?

Business accounts that pass a certain follower and content history threshold can apply for TikTok Shop; the approval process can vary by product category.

Tagging Products in Videos

Approved accounts can add product tags to regular videos — viewers can tap and purchase right from the same screen while watching, shortening the conversion path.

Selling During Live Streams

Showcasing products during a live stream stands out as TikTok Shop's highest-converting use case.

You can support the views on videos that drive traffic to your TikTok Shop with EtkilesimBayim.