How Does the X (Twitter) Algorithm Work?

X's (formerly Twitter) algorithm is built less around chronological order and more around surfacing posts with high engagement potential.

Early Engagement Is Critical

The replies, reposts, and likes a post gets in the first 15-30 minutes after posting largely determine whether it gets shown to a wider audience.

Reply Quality

Getting replies that spark real discussion, rather than short "great!" comments, makes the algorithm value the post more.

Posts with Links

Posts that send people off-platform (external links) have historically tended to get slightly lower organic reach; adding the link as the first reply can be an alternative.

You can support the initial engagement momentum of your posts with EtkilesimBayim.