A Guide to Growing Your Channel with YouTube Shorts

YouTube Shorts has become the fastest way to meet new viewers. But the real goal is converting Shorts viewers into viewers of your channel's long-form content.

Use Shorts as a "Showcase"

Sharing the most striking moment of a long video as a Short with a "watch the full video on the channel" message is the most natural way to funnel viewers to long-form content.

Posting Frequency

The Shorts algorithm tends to test channels that post often. A few Shorts a week can noticeably increase how fast your channel gets discovered.

Track Subscriber Conversion

Watching which Shorts drive subscribers via the "Realtime" tab in YouTube Studio clarifies which format is actually working.

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